Our Story

Groove is an Artist ran brand that makes clothing/accessories with a vintage style and a dark, mischievous and sarcastic humor. It's all about wearing cool stuff with the sickest designs and being proud of it.

I am a 22 year old Egyptian artist and an engineering student (sadly) who just wants people to express themselves more through clothes and through art. I have a very specific taste that i was sure that many people would enjoy and that is art with a vintage and slightly dark undertones. Luckily many people enjoyed. For a full story on why i started this brand read below.

Groove generally means the beat or the heart of a song, but it has been used as a word of description for cool stuff and maybe stuff of a mischievous manner. 

As of November 2020 in the tail end of the covid-19 pandemic there was a surge of brands all with boring designs, boring art (mostly stolen off of pintrest) and they all looked the same. I never found something that clicked with me. To me, it all seemed so boring. So i decided to make some designs based on my favorite type of art, which are comic book style art with some dark undertones. While i was never a comic book lover but the art always intrigued and inspired me soo much especially the vintage ones with their cross hatching and solid shading they were always a marvel to me. 

Fast forward to 2022 and i have 4800 awesome followers and growing and i thank everyone of you<33